Flora Guo
Flora Guo
Design Engineer · Pursuing play with pixels.
Projects
Ideas brought to life. A look at the products, companies, and creative works built from the ground up.
Design Engineering Notes (floguo.com)
A public collection of essays, notes, and a syllabus on design engineering: bridging design and code, patterns, agent skills, and product thinking. Includes practical guides and pattern libraries.
Paradigm Rebrand (creative lead / contributor)
Contributor and co-author on Paradigm's company rebrand and brand system rollout (logo, wordmark, motion, and web). Listed as an author on the Paradigm rebrand blog post.
Vercel v0 — interactions & back-of-frontend
Worked on Vercel's v0 product focusing on interactions and back-of-frontend engineering as part of early design-engineering work that led to production and personal projects.
Personal portfolio and creative practice (floguo.com)
Independent design practice and personal site documenting projects, essays, and experiments in product design and design engineering.
In the Spotlight
A collection of articles, interviews, and viral content where achievements have been shared.
Recognitions
Formal validation from the top. A showcase of official awards, grants, and government acknowledgements.
Founding Design Engineer — Paradigm
2025 - presentNamed as a founding design engineer at Paradigm (company-level role). Listed across LinkedIn and personal site; involved in product and brand efforts as the company launched and rebranded.
Contributor to Paradigm rebrand and product launch (company fundraising noted)
2025-08Paradigm announced a $7M fundraise and public product launch alongside its rebrand; Flora is listed among the contributors on the rebrand post.
Work Experience
Key roles that defined the journey.
Founding Design Engineer
Founding design engineer focused on agentic interfaces, workflows, product UX and design systems. Involved in product development, brand work, and events.
Design Engineer
Worked on Vercel's v0 product, focusing on interactions and back-of-frontend engineering; part of the early design-to-code work that informed later projects.
Independent Designer / Creator
Design practice, portfolio, public writing, and side projects documented at floguo.com. Includes essays, pattern libraries, and prototyping work.
Content Creator / YouTube
YouTube channel featuring educational and reflective videos (earlier content includes biomedical engineering topics and student experiences).
Education
Academic foundation and learning journey.
Public posts and announcements reference Flora studying at University of Toronto and taking courses in cognitive science, social psychology, and related fields.
Earlier academic path included biomedical engineering at University of Waterloo (public posts reference initial years in biomedical engineering before switching).
Socials
Connect and explore.
